Lokmangal White Sugar

L.A.I.L had been looking at entering the retail market of packaged white Sugar.

Our task was to design packaging which will have a prominent presence on the crowded shelves of modern retail stores.

After rounds of discussion, it was decided that we would not create any separate brand for this product and will leverage the goodwill of Lokmangal brand itself.

The design uses modern graphic element and creates a play of bright colour, for shelf presence and earthen colour which pays tribute to the agricultural roots.

Work >> Lokmangal White Sugar