The market of certified organic products is getting competitive with many brands entering and competing for attention on the shelf space.
Our task began with suggesting names, went on to designing the identity, proposing packaging strategy and tying all the ends into a brand handbook.
The identity is designed to be suitable for application on multiple packaging formats.
Result is a simple yet modern identity.
The story is built around goodness of ‘Organic’ food and a lifestyle which will lead to health and wellbeing.
Usage of natural materials for labels helps to build a consumer touch point, which resonates with the reason for shifting to an Organic lifestyle.
Work >> Mangal Organic Sugar