International Tractors Ltd. were ready with a mid-life product upgrade of their popular Sonalika RX series which was modern, more rugged, powerful and fuel efficient.
This sub brand was named Sikander.
We were commissioned to design the key brand asset of Sikander - a branding element which communicated the essence of what this series of tractor stands for.
This was further extended in designing the body graphics for Sikander series tractor.
Use of modern graphic elements, Striking & contrasting colours lay emphasis on the technical upgrades and modern features of the tractor.
Work >> Sonalika RX Sikander